Saturday, January 14, 2012

Behind the Scenes with Demu Label...

Recently my good friend Angie, the creative brainchild behind the fashion label, Demu, asked me to come and take some behind-the-scenes photos of her new collection...needless to say I was thrilled, as I both love taking photos but also love Demu's funky designs and easy-going street style aesthetic...true to her style, Angie made the shoot relaxed, friendly and fun...plus since it was styled by another good friend, Justyna (of Chameleonic) and attended by yet another good friend, Julie (of Popchampagne) it did not feel like work at all...here are some of my favourite 'backstage' shots from the photoshoot (campaign shot by Joel Bedford)...
...one of Demu's new designs...
 ...designer, Angie, hanging out with two little canine helpers...
...getting ready...
 ...model...
 ...cutest slippers in the world...
 ...Joel setting up...
 ...male model Kevin sharing the spotlight with Bubak...
...Justyna taking a springroll break...
 ...lights, camera...ACTION!...
 ...Justyna and Julie taking a break...
 ...testing the light...
 ...David and Goliath ~ the one time in her life when Bubak can pretend to be Goliath...
 ...last minute details...
 ...snap...
 ...details...
 ...very important details...
Love K

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